MAISON QR x SOLE DXB 2025

FOR IMMEDIATE RELEASE

Maison QR Announced as Official Technology Partner for Tasado (TA’YO x Fujifilm), Jokes Aside, SN3, and Leaf Apparel at Sole DXB 2025

Key Highlights

Maison QR named the official technology provider for Tasado (TA’YO x Fujifilm), Jokes Aside, SN3, and Leaf Apparel at Sole DXB 2025.
Scan-to-shop technology enables customers to purchase items instantly via QR tags with each item.
Supports crypto payments, delivering flexible, fast, secure, and globally accessible transactions.
Transforms festival retail with frictionless mobile checkout – no queues, no POS hardware required.
Seamless mobile-to-collection journey, enabling customers to buy on their phone and collect onsite.
Enhanced retail insights for brands through real-time analytics on scans, conversions, and customer behaviour.

Dubai, UAE [Release date] Maison QR, the next-generation platform powering seamless mobile commerce through scannable QR tags, is proud to announce its role as the official technology provider for three standout fashion brands – Tasado (TA’YO x Fujifilm), Jokes Aside, SN3, and Leaf Apparel, at this year’s Sole DXB, the region’s leading festival for contemporary culture, which brings together fashion, art, music and design.

This partnership marks a major step forward in merging fashion retail with innovative, instant digital checkout experiences. Across all three brands’ activations, visitors will be able to scan-to-shop limited edition collections directly from the garments using Maison QR’s proprietary QR technology. Customers can purchase instantly with crypto on mobile and collect their items moments later – no queues, no friction, no traditional POS required.

Innovating the Fashion Festival Experience

Maison QR’s technology enables brands to offer a fully integrated shopping experience that meets customers where they already are: on their phones. Attendees can browse, buy, and collect exclusive Sole DXB pieces with unmatched convenience.

Each brand will showcase its latest drop using Maison QR’s platform:

Tasado (TA’YO x Fujifilm) – TA’YO in collaboration with Fujifilm presents #Memoir, a limited collection of timeless pieces to honour the raw energy of creation and the spirit of Artists who shaped their worlds through imagery and film.
Jokes Aside – Exclusive festival-only drops and limited edition jewellery with integrated QR purchase tags across the full collection.
SN3 – A curated set of streetwear pieces, all enabled for instant mobile checkout.
Leaf Apparel – Limited release items featuring QR-powered purchase journeys and special edition NFTs available with select products.

Exclusive Digital Collectibles

Maison QR will also support Leaf Apparel’s exclusive NFT artwork, available only with eligible purchases paid for with Cryptocurrency. These digital assets are minted and distributed seamlessly through the Maison QR experience, adding a new dimension of ownership to festival merchandise.

A Look Ahead

“We’re excited to partner with three culturally important brands at one of the most influential events in the region,” said Nick Fitt, Founder, Maison QR. “Sole DXB is about creativity, community, and pushing culture forward, and our goal is to bring the same energy to retail by making the shopping experience smoother, faster, and more engaging than ever before.”

Maison QR’s presence at Sole DXB reflects its commitment to shaping the future of retail by blending digital innovation with physical experiences, empowering brands to sell smarter while giving customers a frictionless way to shop.

Tickets for Sole DXB are available at soledxb.com and Platinumlist

Ends.

Further Information

About Maison QR

Maison QR is a scan-to-shop platform transforming how brands connect products with customers. By integrating QR-powered purchase journeys into garments, packaging, and physical environments, Maison QR enables instant mobile checkout, enriched product experiences, and measurable retail insights — all without traditional point-of-sale systems.

Maison QR supports crypto payments, giving customers maximum flexibility and enabling brands to offer fast, secure, and globally accessible transactions to digitally savvy audiences.

https://www.maisonqr.com

About SOLE DXB

For more information stay tuned to:

IG: @soledxb

Tw: @soledxb

FB: @SoleDXB

YT: Sole DXB

Apple Music: Sole DXB

Mixcloud: Sole Radio

Website: sole.digital

Podcast: Sole Dxb

For Sole press enquiries contact:

Plus 1 Communications
Lori Kirakousian | lori@plus1comms.com | +971 (0)52 409 9819

Sole DXB is an annual festival celebrating culture, built on the pillars of fashion, music, art, sport and food, it saw 38K+ people from more than 85 countries attend the December 2024 edition. The festival showcases the best of international and regional music, fashion, visual art installations, sports tournaments, talks, panels, workshops, and the best food the city has to offer. Sole DXB is the most powerful experiential brand-building platform across the SWANA region recognised by the Business of Fashion as a cultural catalyst, contributing to the future of the global fashion industry, attracting a young, diverse, and sophisticated audience. The ecosystem they’ve built through their experiential, content, and values-driven strategy, serves as the main bridge between a global community of 150+ brands and a rapidly expanding global audience.

https://sole.digital

About Tasado (TA’YO x Fujifilm)

TA’YO in collaboration with Fujifilm presents #Memoir, a limited collection of timeless pieces to honour the raw energy of creation and the spirit of Artists who shaped their worlds through imagery and film. This timeless pieces will have customisable apparels that will only be released and done live at Sole DXB 2025. All imagery used, are all captured framed with the use of Fujifilm cameras.

https://dayocommunity.com/en-ae

About Jokes Aside

JOKES ASIDE, the pioneering Dubai-based streetwear label founded by visionary Ibrahim Abudyak, is redefining the regional fashion landscape. More than just apparel, the brand is a masterful blend of raw self-expression, compelling storytelling, and authentic street culture, resulting in pieces that exude undeniable attitude, deep narrative, and uncompromising authenticity. Each meticulously curated drop is a testament to the brand’s unwavering commitment to purpose and unparalleled craft, deliberately focusing on thoughtful, culturally resonant releases rather than simply chasing fleeting hype. Furthermore, as a dedicated platform for fostering community and igniting creativity, JOKES ASIDE is thrilled to announce that its upcoming initiatives will feature exclusive, surprise collaborations with celebrated local artists, cementing its role as a true nexus of artistic and cultural expression within the region.

https://jokesaside.ae

About Leaf Apparel

LEAF APPAREL partners with contemporary artist Samurai Farai to present the Blank Canvas Collection. In this collaboration, Leaf’s classic silhouettes become live canvases as Samurai Farai paints directly onto select garments during the event, turning each piece into a one-of-a-kind artwork.

The project also includes curated collaborative artworks by Leaf Apparel and Samurai Farai, merging fashion and fine art into a unified cultural statement. Each garment and artwork is paired with an NFT, providing digital ownership alongside a unique signed physical artwork for collectors who purchase via the event’s QR code.

This limited capsule features only 100 hand-painted units, each customized live at the event.

The result is a collection that celebrates creativity, self-expression, and the fusion of two innovative forces shaping contemporary African street culture.

https://www.potplantclub.com/collections/leaf-apparel

About SN3

SN3 Studio is a UAE based, Sudanese owned fashion and design house founded by Ahmed Shareef, Abdallah Abbas and Mahdi Jali. The studio uses streetwear, art and film to express Sudanese and African identity on a global stage. Known for its culturally rich storytelling and craft focused approach, SN3 has produced collections and creative projects that highlight heritage and social awareness.

https://www.sn3studio.com